Sales & Marketing Playbook: Unleashed
"Sales and Marketing Playbook: Unleashed" is a dynamic and informative podcast that provides listeners with the essential strategies, tactics, and insights to excel in the world of sales and marketing.
Hosted by industry experts and thought leaders, this podcast delves deep into the latest trends, best practices, and innovative approaches that drive success in the competitive business landscape.
Whether you're a seasoned professional or just starting out, "Sales and Marketing Playbook: Unleashed" offers a treasure trove of actionable advice, real-world examples, and inspiring interviews to help you unlock your full potential and achieve outstanding results in sales and marketing. Join us on this journey of discovery, growth, and transformation as we unleash the power of effective sales and marketing techniques.
Episodes
38 episodes
Finding Your Core Customer: The Key to Business Growth
What if everything you thought about your ideal customer was wrong? In this eye-opening conversation with Kevin O'Connor, Vice President of Strategic Coaching and Consulting for Align5 and scaling up business coach, we uncover the crucial diffe...
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29:02
Trade Show Aftermath: Converting Connections into Cash
The trade show is over. You've collected business cards, scanned badges, and had promising conversations. Now what? In this final installment of our trade show trilogy, Evan Polin and Craig Andrews reveal the most critical—and most commonly neg...
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23:37
Beyond Cold Calls: The Relationship-First Approach to Market Expansion
Breaking into new markets demands more than just cold calling and digital prospecting—it requires strategic relationship building. In this episode, we dive deep with Brendan Dodge, networking extraordinaire from VC3, who reveals exactly how he ...
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24:52
Whole Being: The Evolution of Corporate Wellness
Former architect Alice Dommert reveals how she transformed her corporate wellness company Prasada Whole Being through strategic data management and relationship building. From her first days as an entrepreneur, Alice implemented CRM systems tha...
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29:00
Trade Show Success: Maximizing Your Presence on the Floor
Trade show season is upon us, and success requires much more than simply showing up with a booth and some brochures. Sales expert Evan Polin and marketing strategist Craig Andrews dive deep into what really makes trade shows work for your busin...
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26:01
The Strategic Approach to Pre-Trade Show Preparation for Maximum ROI
Trade shows demand substantial investments of money, time, and resources—so why do so many companies approach them without a comprehensive strategy? In this first installment of our three-part trade show series, we unpack the critical pre-show ...
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31:40
The Sexy Side of LinkedIn: Why Clarity Wins in B2B
Ready to transform your LinkedIn profile from a digital resume into a powerful business development machine? Our latest episode featuring Angela Dunz, the self-described "Business Development Badass," delivers game-changing insights that will r...
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Season 2
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26:55
The Elevator Pitch: It’s Not Just About Selling
Unlock the secrets to a powerful elevator pitch in our latest episode of Sales and Marketing Playbook Unleashed! Is your current pitch captivating enough to grab attention in the first 10 seconds? If you find yourself struggling to connect with...
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Season 2
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26:13
Reimagining Law Firm Efficiency with AI and Strategy
This episode emphasizes the critical need for legal professionals to embrace technology, particularly AI, to stay competitive and efficient in today's market. Daya Nafe shares practical insights on redefining success, assessing operational effi...
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Season 2
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23:51
Boosting Business Performance Through Clarity and Accountability
The episode focuses on the essential role of accountability in driving business success. Industry professionals Darren Webster, Evan Polin, and Craig Andrews discuss strategies for aligning sales and marketing teams, the importance of actionabl...
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Season 2
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27:11
Mastering the Art of Elevator Pitches: Strategic Insights for Networking Success
Unlock the secrets to crafting a captivating elevator pitch with expert insights from Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency. Learn how to capture attention and make memorable first impressio...
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27:19
Navigating Regulated Industries: Strategic Legal and Marketing Insights for Sustainable Growth
This episode explores the interplay between sales, marketing, and legal considerations essential for business growth. Bernard Williams joins us to share insights on avoiding legal pitfalls, the importance of contracts, and the valuable role of ...
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Season 2
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Episode 3
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28:20
Supercharge Your Business in 2025: Strategic Goal Setting and Content Creation
Unlock the secrets to supercharging your business in 2025 by mastering the art of strategic goal setting and content creation. Join us, Craig Andrews and Evan Polin, as we ring in the new year with a powerful discussion on the significance of r...
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29:33
Building a Thriving Law Firm Through Strategic Relationships
What happens when a county prosecutor takes a bold leap into the world of criminal defense? We sit down with Dan Rosenberg, managing partner at Rosenberg Perry Associates, to uncover the strategies that have made his firm a standout in aggressi...
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Season 1
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Episode 22
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28:31
Preventing Burnout and Enhancing Team Well-Being with Rachel Boehm
Discover the secret to sustainable success with Rachel Boehm, a renowned expert in burnout prevention and peak performance. Rachel shares her personal journey from burnout to becoming a coach and offers transformative insights into how mental w...
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Season 1
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Episode 21
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30:38
Elevating Your Law Firm Through Strategic Marketing and Sales
Unlock the secrets to building a successful law practice with Dan Posternock, managing shareholder at PosternockAppel, as he shares his journey into embracing an entrepreneurial mindset in the legal world. Together with Evan Polin, president of...
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Season 1
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Episode 20
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26:34
Empowering Teams Through Strategic Alignment
Unlock the secret to bridging the gap between sales and marketing with insights from Anthony Constantini, principal advisor at SRV HR. Discover how aligning these vital functions can propel your business to new heights by ensuring objectives an...
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Season 1
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Episode 19
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25:25
Business Leadership: CEO Roundtables and Communication Strategies for Success
Unlock the secrets to transformative business success with insights from Evan Polin and Craig Andrews alongside our special guest, Marc Sinkow. Dive deep into the world of CEO roundtables, where we explore how these sessions can elevate busines...
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Season 1
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Episode 18
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21:43
Strategic Sales Coaching and Effective Communication
What if you could reshape the way your business approaches sales and marketing to achieve unprecedented growth? Together with Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency, we unlock the secrets to ...
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26:28
Revolutionizing Sales and Marketing: Accountability and Data-Driven Growth Strategies
Unlock the secrets to transforming your sales and marketing approach with insights from Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency. Learn how to overcome stagnation, shorten prolonged sales cycle...
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Season 1
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Episode 18
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40:23
Elevate Your Law Firm with Proven Growth Strategies from a Fractional COO
Unlock the secrets of business transformation with the wisdom of Evan Polin, Craig Andrews, and Rachel Steininger as they synergize sales, marketing, and operations for unparalleled growth. Witness how Evan, the president of
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Season 1
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Episode 17
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33:05
Transforming Sales and Marketing: Innovative Thinking and AI-Driven Tools
Uncover how innovative thinking can transform your approach to sales and marketing with insights from Mac, also known as Steve P McKeon, the mastermind behind MacGyverTech and MacnNerd. With a rich background in tech, Mac shares his extraordina...
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Season 1
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Episode 16
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34:38
Revamping Your Sales Strategy: Back-to-School Tips and Effective Time Management Part 2
Ready to kick your business growth into high gear this fall? Discover how aligning your sales and marketing strategies with the back-to-school season can propel you towards achieving those end-of-year goals. Join Evan Polin and me, Craig Andrew...
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Season 1
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Episode 17
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30:54
Revamping Your Sales Strategy: Back-to-School Tips and Effective Time Management
Is your business ready to ace the back-to-school season? Discover how the end of summer can be a prime opportunity to refocus your sales and marketing strategies. Join Evan and me, Craig Andrews, as we draw fascinating parallels between student...
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Season 1
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Episode 14
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28:58