Sales & Marketing Playbook: Unleashed
"Sales and Marketing Playbook: Unleashed" is a dynamic and informative podcast that provides listeners with the essential strategies, tactics, and insights to excel in the world of sales and marketing.
Hosted by industry experts and thought leaders, this podcast delves deep into the latest trends, best practices, and innovative approaches that drive success in the competitive business landscape.
Whether you're a seasoned professional or just starting out, "Sales and Marketing Playbook: Unleashed" offers a treasure trove of actionable advice, real-world examples, and inspiring interviews to help you unlock your full potential and achieve outstanding results in sales and marketing. Join us on this journey of discovery, growth, and transformation as we unleash the power of effective sales and marketing techniques.
Episodes
64 episodes
Stop Chasing Cheapest Jobs And One Star Reviews
Sales and marketing can either fuel each other or quietly sabotage each other. Recording live at PJ Wellahan’s in Oaks, PA with the Electrical Association of Philadelphia, we get brutally practical about what happens when marketing generates at...
How to Measure the effectiveness of Sales Training Programs
Want proof your sales training actually works? We dig into a no-fluff framework that moves beyond “feel-good” workshops and into measurable behavior change, pipeline impact, and real revenue. With sales coach Evan Polin and growth marketer Crai...
How to Market a Local Business Using Local Search, Local Trust, and a Proven Sales Playbook
Buyers on their phones aren’t browsing—they’re choosing. We dive straight into how local search, clear messaging, and sales alignment transform high-intent moments into revenue you can forecast. Craig lays out the local-first marketing framewor...
A Practical Path From Idea To $100M
Ready to move beyond founder-led hustle and build a business that scales on purpose? We sat down with growth leader Dave Jimenez, a six-time CRO with three exits, to unpack the real stages of scale: proving the idea, proving the product, provin...
A CRM For Consultants Who Hate Selling
You don’t need a bigger tool—you need the best CRM for consultants, one that actually fits how relationship-driven businesses grow. We sit down with Ruben Schwartz, creator of a CRM built specifically for consulting, to unpack why copyin...
Sales Management Training/Coaching for Small Business Owners and Managing Partners of Firms
Tired of “partly sunny” pipeline updates and finger-pointing between sales and marketing? We dig into a practical system that replaces chaos with clarity by separating three roles most leaders blur: sales training, sales coaching, and sales man...
Robots Do Paperwork; You Do Winning
What if your team could trade hours of grunt work for minutes of streamlined execution—and spend the saved time actually winning business? We sit down with a former law firm manager turned automation strategist to unpack how robotic process aut...
How Smart Lawyers Stop Doing Busywork And Start Building A Profitable Practice
What if your firm grew faster the moment you stopped doing “everything”? We brought on Ron Bockstahler of Amata Office Centers to show how small and solo law practices scale with less stress by outsou...
Top marketing agencies that focus on b2b lead generation
Ready to trade noisy “more leads” for a pipeline you can actually close? We dig into what growth marketing really means for B2B teams: systematic experimentation tied to revenue, not vanity metrics. With Evan Polin’s
Simple Wins: Sales And Marketing Lessons From 2025
We look back at a standout year and unpack why simplicity, clarity, and alignment made deals close faster and marketing work harder. We share the sales frameworks, marketing rhythms, and leadership habits that will set a stronger foundation for...
From Messy CRMs To Measurable Growth With HubSpot
If your CRM feels like a black hole instead of a growth engine, this conversation will change how you build, measure, and coach your sales and marketing efforts. We sit down with Cathy Cain-Blank of The WDG Agency to unpack the real reason team...
What Happens When You Automate the Entire Client Journey Without Losing the Personal Touch
Buyers don’t wake up searching for your brand—they wake up searching for answers. We dive into how to meet them there and guide them all the way to loyal, long-term customers using automation that still feels human. With Dr. Denise Dennis of Ac...
How Sales and Marketing Win Q4 and Set Up a Bigger Q1
Q4 doesn’t forgive drift. We pull back the curtain on the exact plays we use to finish the year strong while quietly stacking wins for a faster Q1—no fluff, just moves you can run this week. From pinpointing the two or three channels that drove...
AI Is Already in Your Business Whether You Know It or Not
Are your employees already using AI without your knowledge? What competitive advantages are you missing by not having a clear AI strategy? Fractional COO Julio Gonzalez reveals how small and mid-sized businesses can harness artificial intellige...
AI-Powered Sales Coaching: Revolutionizing Practice for Better Results
What if your sales team could practice their pitches, objection handling, and closing techniques with an AI that looks, sounds, and responds just like a real prospect? On this episode of Sales and Marketing Playbook Unleashed, we dive deep into...
Financial Clarity: The Missing Leg of Your Business Table
Imagine building a table with only three legs – it would inevitably collapse. Your business operates the same way, requiring four sturdy supports: sales, marketing, financial health, and people management. When one weakens, everything becomes u...
Margins Matter: The 10X ROI Secret No One Talks About
Have you ever wondered why your company struggles to convert leads despite having a robust marketing strategy? The answer might lie in the fundamental misunderstanding that plagues many businesses today.Dwayne Riff, President of Global ...
Stop Wishing, Start Planning: Your Post-Summer Sales Playbook
The back-to-school season isn't just for students—it's the perfect time for businesses to refocus and strategize for year-end success. Seasoned sales expert Evan Polin and marketing strategist Craig Andrews reveal the playbook for maximizing yo...
Swing for Success: Summer Sports Sales Strategies
What if the path to sales and marketing excellence was hiding in your favorite summer pastimes? Evan Polin and Craig Andrews reveal powerful business strategies inspired by golf, baseball, and pickleball in this thought-provoking episode.
Summer Sales & Marketing Refresh: Tuning Up for Year-End Success
The halfway point of the year often sneaks up on us—one moment we're setting ambitious goals for January, and suddenly we're staring down July, wondering where the time went. This critical juncture demands honest reflection: Are you on track to...
Internal Selling: Building Trust in Healthcare Compliance
What happens when compliance isn't a jail sentence but a collaborative approach to protecting your organization? Today's conversation with Raul, VP and Chief Compliance Officer for Jackson Health System, reveals the unexpected parallels between...
Authenticity: Your Company Culture's Secret Weapon
Authenticity isn't just a buzzword—it's the lifeblood of successful organizations. In this illuminating conversation with Rachel Platt, CEO of Platinum HR Consulting, we dive deep into how company culture directly impacts your bottom line and w...
Your Vision Needs to Leave Your Head
Ever witnessed the classic battle between sales and marketing teams? "They're sending us garbage leads!" versus "They can't close what we're giving them!" This fundamental conflict has existed since the dawn of business itself, but it doesn't h...
Measuring Marketing Impact: Beyond Vanity Metrics
What happens when a C-suite executive asks the marketing team about bottom-line impact and is met with blank stares? For Mike Strata, that uncomfortable moment became the catalyst for creating Galileo, a revolutionary marketing analytics platfo...
Know Your Buyer: How Sales Personas Drive Revenue Growth
Are you struggling to connect with potential clients? The answer might be hiding in your understanding of customer personas. In this illuminating episode, sales coach Evan Polin and marketing expert Craig Andrews reveal how developing detailed ...